Established online shop in lighting and interior decoration

This online shop specialising in lighting and interior decoration accessories represents an ideal opportunity for a buyer wishing to enter e-commerce. The company offers a diverse catalogue of over 800 references in the home and decoration sector, without requiring physical stock management thanks to a direct delivery system from manufacturers. The business model relies on a proven and stable marketing strategy, primarily focused on online advertising via Google Ads. This approach delivers consistent and predictable results, particularly suited to people discovering the e-commerce sector. Diversification across numerous products limits risks and offers significant flexibility in catalogue management. The average basket reaches 116 francs, which leaves a comfortable margin for advertising investments. The activity requires a moderate time investment, estimated between one and three hours per day. An external service provider currently manages online advertising and can be retained by the new buyer. The seller also offers comprehensive support to transfer their methodology and sector knowledge. The newsletter contact base has nearly 2,900 subscribers, constituting a valuable marketing asset. Development prospects are numerous. The company currently operates in only one country and could easily expand to other French-speaking or German-speaking markets. Broadening the catalogue to other home product categories is also possible thanks to established relationships with current suppliers. The particularly low return rate of 2.9% demonstrates product quality and customer satisfaction. This opportunity is particularly suited to entrepreneurs seeking a profitable digital activity with significant growth potential and a replicable marketing strategy.