Innovative free bike rental concept with unique business model

This opportunity concerns an innovative bike rental project, initially developed as part of a university programme and successfully tested with the public. The business model is based on an original approach that allows a free service to be offered to users whilst generating revenue through other channels. Tests carried out in a major city as well as in around ten rural municipalities have demonstrated very positive public reception and validated the viability of the concept. The project is currently at a stage where it requires larger-scale commercial implementation. The basic infrastructure is in place, the concept has been proven in the field, and the feedback allows for a more ambitious rollout to be considered. This soft mobility solution meets current expectations regarding sustainable development and accessible urban mobility. This business represents a particularly interesting opportunity for a dynamic entrepreneur with strong commercial skills, or for an established company in the cycling sector or advertising communication. Natural synergies can be exploited with these areas of activity, making it possible to accelerate development and optimise the profitability of the model. Two options are possible for taking over this project: a complete acquisition or a partnership in the form of equity participation. This flexibility allows the transaction to be adapted to the objectives and capabilities of the potential acquirer. This is an ideal foundation for realising an entrepreneurial vision in a promising sector, combining social innovation and economic potential.