Premium Swiss bike accessories brand with online shop and stock

This opportunity involves taking over a Swiss bike accessories brand positioned in the premium segment. Its flagship product is a universal aluminium smartphone mount with a clean design. Unlike competing systems, it works without a phone-specific case. The product is fully developed and manufactured. The supply chain relies on an experienced producer in Asia. The company also has refined packaging, professional photo and video visuals, an online shop and an in-store sales concept designed for this item. A stock of around 1'100 units ready for sale is held in Switzerland, and a new production run is possible with a relatively short lead time. The product has already been tested with Swiss specialist retailers. During a limited phase of active prospecting, several retailers were won over. Several of them then reordered on their own initiative, some of them many times over several years. The expansion of the reseller network was then halted, so the market potential has not been systematically exploited. The takeover would take the form of an asset transfer: brand and associated rights, domain name, online shop, stock, relationships with producers and suppliers, marketing materials and know-how. It would suit a distributor, a consumer brand with an existing network, an e-commerce company or an entrepreneur experienced in online marketing. The range could also be extended to other bike and smartphone accessories. A strategic or entrepreneurial profile is preferred over a purely financial investor. Detailed information is shared after a brief introduction from the candidate.